Zero-to-Prototype Discovery
Context
MyMuseum was an early-stage product initiative exploring how digital, interactive, and inclusive technologies could transform the way people experience museums, cultural heritage, and historical sites.
The starting hypothesis was clear:
While cultural institutions hold enormous educational and emotional value, the tools commonly used to engage visitors—such as traditional audio guides—are often static, generic, and not designed for diverse audiences such as children, families, seniors, or people with disabilities.
This initiative focused on product discovery and validation, not on building a full company or launching a commercial product.
My Role
I worked as Product Manager and co-creator of the initiative, responsible for:
- Defining the product vision and value proposition
- Leading user discovery and journey design
- Translating cultural, educational, and accessibility needs into product requirements
- Designing and validating early prototypes using no-code tools
- Exploring business models and partnership structures with cultural institutions
Problem Exploration
- Cultural visits are often one-size-fits-all, ignoring age, learning styles, and accessibility needs
- Children and families lack engaging, interactive ways to learn during visits
- Smaller museums and rural cultural sites struggle with visibility and digital engagement
- Existing digital solutions focus on content delivery, not experience, interaction, or emotional connection
This created an opportunity to rethink the cultural visit as an interactive, personalized journey rather than a passive experience.
Product Strategy & Concept
The product concept—internally referred to as MyMuseum—was designed as a mobile and web platform that could adapt the cultural experience to different visitor profiles.
Key strategic principles included:
Children, adults, seniors, people with disabilities, families
To increase engagement and retention
Including multilingual support and assistive features
Allowing museums and institutions to manage content without in-house development
The platform concept integrated features such as interactive narratives, quizzes, challenges, geolocation-based tours, and optional AR experiences
Execution: No-Code Prototyping & Validation
Given the early-stage nature of the initiative, I deliberately focused on speed and learning, using no-code and low-fidelity tools to prototype core ideas.
This approach allowed us to:
- Rapidly design user journeys and interaction flows
- Test onboarding, profile selection, and tour logic
- Validate how different user types (children vs. adults) would experience the same content
- Gather early qualitative feedback without heavy engineering investment
The goal was not to build a full solution, but to reduce uncertainty and validate assumptions before scaling.
Outcomes & Learnings
Although MyMuseum did not progress to full product development, the initiative delivered high-value product learnings:
Validated strong interest in personalized, gamified cultural experiences, especially for families and educational contexts
Confirmed that accessibility and inclusivity are not edge cases, but core product requirements
Demonstrated how no-code prototyping can accelerate discovery and decision-making
Clarified the complexity of institutional partnerships and long sales cycles in the cultural sector
These insights informed future product decisions and reinforced my approach to evidence-based product development.
Why This Experience Matters
- Lead zero-to-one product discovery under uncertainty
- Work effectively in startup-like environments with limited resources
- Use no-code tools to prototype, test, and learn quickly
- Balance vision with realism, validating ideas before execution
- Apply product thinking beyond mature SaaS contexts
This experience complements my background in large-scale and regulated environments, showing adaptability across both enterprise and early-stage product contexts.